The company says it will make third-party storefront apps discoverable in the Microsoft Store on Windows, including Amazon and Epic Games, over the next few months. This week, the Microsoft Store announced it will allow third-party app store apps as well. More importantly, (non-game) app developers are allowed to use third-party payment processors in their own apps and retain 100% of the revenue. App developers using Microsoft’s payments platform will now see an 85/15 revenue share, while game developers will see an 88/12 split as of August 1. This June, the Microsoft Store updated its revenue share terms and policies to offer more favorable terms. And particularly don’t look too closely at what the updated Microsoft Store is doing! Well, Apple would probably appreciate it if everyone would look away from those app stores now. Remember when Apple last year argued that its commission rate wasn’t so high because the wider market for apps and games had already determined that 70/30 was a standard split? At the time, it pointed to other major app stores’ policies, including the Amazon Appstore, Galaxy Store and Microsoft Store as points of comparison with its own App Store.
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Microsoft Windows store opens to third-party storefront your move, Apple? That could have included not displaying user sentiment and feedback about Apple’s own apps. The change likely came about due to increased regulatory scrutiny over the App Store, which critics argue gives Apple an unfair advantage over its competition. Fitness is doing well with 5 stars, and Wallet app has a solid 4. Podcasts has just 2 stars, Apple Music has 3.5 stars. News is sitting at 2.5 stars as users complain about ads, even in the paid version, personalization elements, nags to buy Apple News+ and more. Some apps are holding up better than others.
That means users can now leave reviews for built-in apps like Mail, Music, News, Stocks and Calculator and others.
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The company also this week announced a new milestone with 1 billion monthly active users worldwide.Īpple finally lets users review its own appsĪpple has put itself on equal footing with its rivals by allowing users to rate and review its first-party apps that are available for download in its App Store. ad revenues, where it’s instead lumped into an “Other” category with other, smaller social networks (like Tumblr), which, combined, are expected to reach $1.3 billion in 2021. In fact, TikTok was not even broken out in eMarketer’s recent tabulation of U.S. from the start of 2020 to the end, though ad sales were still small compared with other major platforms. Reuters also noted that TikTok saw a 500% increase in the number of advertisers that were running campaigns in the U.S. Bloomberg noted this summer it was jacking up home page takeover ads, its most valuable real estate, to more than $2 million on top days - like holidays. (Some of that is from in-app purchases, of course.)Īs TikTok has scaled its ad business, its ad prices have been steadily increasing, too. In the U.S., TikTok was expected to bring in $500 million in 2020, up from $200-$300 million in the year prior, according to a report by The Information. But TikTok parent company ByteDance has been making inroads in the global ad market, with annual revenue across its apps more than doubling in 2020 to reach $34.3 billion. To date, marketers haven’t carved out as much of their spending for TikTok compared with other major platforms, like Facebook and Instagram. The app now offers a trio of in-feed ad products for online shopping: Collection Ads which feature swipeable and tappable product cards Dynamic Showcase Ads (DSAs), which are automatically generated ads and Lead Generation ads. It also introduced a fuller slate of solutions for TikTok commerce, including ad products and later this year, a TikTok Shopping API. Now, TikTok is rolling out to new brand partners for TikTok Shopping, including Square, Ecwid and PrestaShop, with Wix, SHOPLINE, OpenCart and BASE coming soon. and Canada, in a deal that allowed Shopify merchants with a TikTok For Business account to add a Shopping tab to their TikTok profiles and sync their product catalogs to the app to create mini-storefronts. Earlier this year, the video platform began piloting TikTok Shopping in the U.S., U.K.
On the e-commerce front, TikTok expanded its set of shopping partners beyond pilot partner Shopify. At TikTok’s online event, TikTok World, the company announced a range of new initiatives, product updates and advertising formats in an effort to woo more marketers to its platform.
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